Fundraising guidance

Fundraising tips for Indian founders

Practical guidance for preparing the business story, numbers, documents and founder conversations involved in an equity fundraising process.

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A clear starting point

What should a founder prepare before fundraising?

A founder should be able to explain the business model, market opportunity, traction, funding requirement, use of funds and financial assumptions clearly. The pitch deck, projections, ownership information and supporting documents should tell one consistent story before investor outreach begins.

  • Is the funding requirement tied to clear business milestones?
  • Do the pitch deck and financial projections use the same assumptions?
  • Can the founder explain risks, ownership and use of funds clearly?

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